An important part of a good SEO is the implementation of meta tags, which are commonly located in the header of our website, that are being, in the same time, invisible to users visiting the site. Well, to be more succinct, these tags have only one purpose: to include information about the page such as author name, date, key word, description, title, among others.
However, here we will only mention one, which is the meta description in Blogger. This description will appear as a fragment in the search results and as a description when sharing on Google+, Facebook and other social networks. A clear and precise description increases the chances of getting more clicks or visits.
As we will work only on the Blogger platform, here I will leave a little guide to easily add a meta description.
The first thing we will do is going to our Blogger dashboard and from there, go to Settings > Search preferences > Meta Tags > Description and click on Edit.
Then check the box "Yes" to enable search description. Finally, click the "Save Changes" button.
Now we will focus on adding the meta description to individual pages. Simply edit the page or post, look for the Search Description setting, and there we enter the text and save by clicking the Done button.
If none of the meta descriptions appear (Most of not happens but), we can do the process manually, but it requires us to work with code. In this case, go to Template > Edit HTML and insert before<
Adding Meta Description To individual Posts
Now we will focus on adding the meta description to individual pages. Simply edit the page or post, look for the Search Description setting, and there we enter the text and save by clicking the Done button.
If none of the meta descriptions appear (Most of not happens but), we can do the process manually, but it requires us to work with code. In this case, go to Template > Edit HTML and insert before
<b:if cond='data:blog.metaDescription != ""'>
<meta expr:content='data:blog.metaDescription' name='description'/>
</b:if>
Enjoy and best of luck for better SEO.
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